Hot Wheels designer challenge for the 2008 Toy Fair
Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside the company to seek new vehicle designs. Automotive manufacturer participants in the Hot Wheels Designer's Challenge - Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi - were tasked with designing a car that captured the die-cast brand's core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company's automotive brand values. In addition, each car had to be able to perform a loop on classic Hot Wheels orange track. The top three designs from each automotive manufacturer were selected and presented to a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men's Journal, along with Hot Wheels designers and executives.
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Category: Science & Technology
Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside...
Views: 17315
Category: Public Benefit
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61-year old Long Beach, California resident, Ben Rockwell is used to vehicles roaring past his wheel chair… with only
"inches" to spare.
He...
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lawsuit, sue, california, sidewalks, safety, walk, wheel chair, aarp, litigation, attorney, trial, benefit, disability
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Category: Sports & Spirit
Graham Rahal, speaking on behalf of the Champ Car World Series and his fellow drivers, announces the global cause campaign called "Hands on the Wheel."
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hands on the wheel, graham rahal, champ car world series, drivers, race, race car, driving, safe driving
Views: 12598
Category: Arts & Humanities
The Dodge Demon concept, a sharp-looking roadster aimed at the budget priced open air vehicle market inhabited by the Mazda MX-5 and GM's Pontiac Solstice/Saturn Sky combo, will hit the auto show stands for the first time at the 77th...
Tags:
daimler chrysler, dodge, demon, concept, vehicle, geneva, motor show, horse power, engine, roadster, rear-wheel, drive, fast, car, dodge dart, six-speed
Views: 16256


















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