Red Cross: "Ready for a New Century" 1956-1981
The 1960s and 70s were times of social upheaval. Vietnam began to take center stage in the public eye. At the military's request, Red Cross began a program to provide recreational activities in Vietnam. The organization continued its long tradition of providing emergency communications between soldiers and their families. <br><br>
Red Cross lived up to its commitment to the people of America "supporting the troops and providing relief to refugees. Domestically, Hurricane Camille roared ashore in 1969 " devastating the Gulf Coast. It dramatically changed the organization's approach to disaster relief as Red Cross recognized the need for a more equitable distribution of aid. By the 1970s, even though Red Cross had been helping and meeting the needs of the American public for almost 100 years, many people felt the Red Cross was not relevant and had lost touch. (SOT: man-on-the-street interviews from "More Than Coffee & Donut's") In the years leading up to the centennial celebration in 1981, Red Cross was transforming itself. The organization called for a national blood policy to standardize practices and end paid donations. Health and Safety services made bold strides in water safety and first aid. <br><br>
CPR was introduced as a critical new life-saving technique giving Americans the chance to save even more lives. It continued to provide relief for both large and small disasters. As the 100th anniversary approached, Red Cross was ready for a new century.
Embed code for Blogs
Simply copy and paste the following HTML code below into your blog, website, or MySpace profile.
Copy to Clipboard
Share this video:
Simply click the button below and select your social bookmarking site.
Tag Cloud
Category: Disaster Relief
The 1960s and 70s were times of social upheaval. Vietnam began to take center stage in the public eye. At the military's request, Red Cross began a program to provide recreational activities in Vietnam. The organization continued its...
Tags:
hurricane camille, refugees, vietnam, red cross, large disasters, disaster relief, life-saving technique, cpr
Views: 20158















UNICEF: Providing vaccinations, safe water following the Balochistan flood
AARP: Medicare Part D
Anna Friel - Live Earth PSA
Don't Pass Gas: PSA 2
DTCC Nurnburgring race
AARP: Safely disposing expired prescriptions
UNICEF: International Children's Day of Broadcasting
The Intel International Science and Engineering Fair 2
UNICEF and partners promote sanitation awareness in Zambia through Talking Walls
UNICEF: Vlogit project uses new media to encourage HIV prevention and fight discrimination
Don't Pass Gas - Grandpa
UNICEF: Iran ECD
National Institute on Drug Abuse: Choices - Parents (Spanish)
American Lung Association of California - Smoke-Free Choice in Apartments News Conference
UNICEF: Mia Farrow visits Cental African Republic
Freedom From Smoking® Online Program
Stena Bulk AB: Shortage of Merchant Seamen
Ken Watanabe - Live Earth PSA