General Motors: Consumer Produced Super Bowl Ads
This year, television viewers will not just see the $2.5 million Super Bowl commercials developed by ad execs, they will have created them. During Super Bowl XLI, some of the 30-second spots were the devised through various ad contests in which college students and football fans were asked to participate. One such contest, the Chevy Super Bowl College Ad Challenge, asked students to come up with ideas featuring General Motors vehicles. The group of student's whose idea is chosen will get to see their innovation come to life on Feb. 4 in front of an expected 90 million viewers.
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Category: Arts & Humanities
This year, television viewers will not just see the $2.5 million Super Bowl commercials developed by ad execs, they will have created them. During Super Bowl XLI, some of the 30-second spots were the devised through various ad...
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gm, general motors, super bowl xli, commercials, ads, 30 seconds spots, million viewers, challenge, footage, contest, vehicles
Views: 10631
Category: Environment & Global Warming
As automakers look to curb fuel consumption, the North American International Auto Show saw the unveiling of a new electric-powered concept car by General Motors (GM) - Chevy Volt. The Chevy Volt is a battery-powered electric vehicle...
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car, vehicle, battery, volt, chevy, gas, save, power, electric, auto show, consumption, fuel, general motors, gm
Views: 11551
Category: Education & Career
Since automobile accidents are the leading cause of death among teenagers, safety officials advise parents to create a family plan to better ensure their child's safety. Experts from General Motors recommend parents prohibit their...
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automobile, cars, vehicle, accidents, teens, education, cause death, driving, parents, education, general motors, gm, young drivers, kids
Views: 12019
Category: Environment & Global Warming
Hybrid vehicles are gaining popularity today with car buyers who are looking for fuel efficiency, but their high prices mean it may take years to save on the upfront costs of buying them. Manufacturers are responding with new...
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gm, general motors, engine, technology, hybrid, fuel, efficiency, high prices, gas, fuel, electric, power, save, consumption
Views: 8496
Category: Environment & Global Warming
The holiday season and the ongoing war in the Middle East are both factors contributing to a recent spike in gas prices and a renewed focus on energy sources like ethanol. However, while these alternative fuel sources have been...
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gm, general motors, gas, high, prices, fuel, energy, sources, ethanol, gasoline, alternative, power, engine, technology, consumption, carbon dioxide
Views: 10750
Category: Human Services
General Motors, The Salvation Army and Linda Solomon, a nationally recognized and award-winning photojournalist, partnered to help underprivileged children in a project called "Pictures of Hope. Linda, who has dedicated her...
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gm, general motors, salavation army, holiday, wish, card, education, photography, teaching, charity, human, service
Views: 11659




















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