Drunk Driving Prevention - House Party
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk driver. Many of these spots are still
active and can still be seen on television. This campaign has been part of the Ad Council
since 1983. However, since the late 90's, alcohol-related driving deaths have been steadily
increasing. It seems that though the campaign was very successful, it did not change the
behavior of many potential impaired drivers. Many thought the messages to be targeted at
overtly drunk drivers, and not them. When decision time came, they would consider
themselves merely "buzzed" and get behind the wheel.
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Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 22979
Category: Public Benefit
Beginning in 1992 and for more than 10 years, the campaign produced it's highly effective,
emotional and memorable "innocent victims" PSAs. All of these ads feature home video of
an actual person who was later killed by a drunk...
Views: 14625
Category: Health & Care
Hospitals across the United States will soon be adding child-sized, HUMMER battery-operated vehicles to their pediatric units. The vehicles are being donated by HUMMER dealerships under a program called "Courageous Kids." The HUMMERs...
Tags:
driving, child, health, care, michigan, hospital, surgery, hummer, university, car, vehicle, patient, fear, kids, children, safe driving, young drivers, general motors, gm
Views: 17059
Category: Science & Technology
Every day, thousands of traffic accidents occur around the world. Some of them are relatively minor, others result in
more serious injuries.
As early as the beginning of the 1970s, Volvo Cars started their own traffic accident...
Tags:
car, vehicle, car accident, volvo, safety, traffic accident, investigation, collision, safe driving, young drivers, driver, vehicle, car accident
Views: 12732
Category: Science & Technology
One in three fatal traffic accidents in Europe today are alcohol related. Quite clearly, if we could reduce drinking and
driving, in combination with lower speeds and a more widespread use of safety belts, then the number of fatal...
Tags:
young drivers, driver, safe driving, alcoguard, dui, drivers, wireless, vehicle, car, volvo, drunk driving, drinking, traffic accident, car accident, technology, safety, alcohol, safe dirving
Views: 17159
Category: Science & Technology
The lighting system on the Cadillac CTS includes a front projector headlamp system featuring LED-powered light pipes and "ice cube" optics that give the vehicle a sophisticated and distinctive daytime as well as night-time look. The...
Tags:
cadillac, led, car, vehicle, technology, safe driving, safety, design, cts, led, auto show, driver, car show
Views: 10382
Category: Science & Technology
After an absence of twelve years, former F1 driver and ITV-F1 pundit Martin Blundell returns to the Formula One cockpit with the AT&T Williams team. Having started his career with the team, his return commences with a seat fit and...
Tags:
martin blundell, f1, race car, formula one, grand pix, technology, simulator, virtual, silverstone, att&t, williams, toyota, driver, safe driving
Views: 17414
Category: Sports & Spirit
Graham Rahal, speaking on behalf of the Champ Car World Series and his fellow drivers, announces the global cause campaign called "Hands on the Wheel."
The new umbrella program utilizes Champ Car's professional race car...
Tags:
hands on the wheel, graham rahal, champ car world series, drivers, race, race car, driving, safe driving
Views: 12566
Category: Sports & Spirit
The Nurburgring race has sponsored a race with an alternative fuels division.
Competing in the "alternative
fuels" division, a converted Volvo S40 using ethanol
recently won a 6-hour race in Nurburgring, Germany. Team...
Tags:
dtcc, volvo s40, environment friendly, martin mller, patrick brenndorfer, team heico, ethanol, race, driver, alternative fuel, nurburgring race
Views: 12325
Category: Arts & Humanities
Depending on the wants and needs of the driver, today's car audio systems can control outside noises and automatically adjust interior noise generators, like DVD players. These premium audio systems include speakers that are in...
Tags:
premium audio system, speakers, interior noise generators, car, automatic, sound, vehicle, audio system, auto pilot, amplifier, dvd player, entertainment, in-car, general motors, gm, driver
Views: 20016
Category: Education & Career
Since automobile accidents are the leading cause of death among teenagers, safety officials advise parents to create a family plan to better ensure their child's safety. Experts from General Motors recommend parents prohibit their...
Tags:
automobile, cars, vehicle, accidents, teens, education, cause death, driving, parents, education, general motors, gm, young drivers, kids
Views: 12015
Category: Health & Care
The system, called "Driver Alert", gives an audio warning if the car appears to be losing control. A camera installed on the windscreen measures the distance between the car and the markings on the road surface, while the...
Tags:
volvo, driver, alert, alarm, sensor, intelligent, car, vechicle, system, health, safety, prevention, accidents
Views: 10327
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