Hot Wheels designer challenge for the 2008 Toy Fair
Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside the company to seek new vehicle designs. Automotive manufacturer participants in the Hot Wheels Designer's Challenge - Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi - were tasked with designing a car that captured the die-cast brand's core essence of speed, power, performance and attitude, while also encompassing the distinct attributes of each company's automotive brand values. In addition, each car had to be able to perform a loop on classic Hot Wheels orange track. The top three designs from each automotive manufacturer were selected and presented to a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men's Journal, along with Hot Wheels designers and executives.
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Category: Science & Technology
Hot Wheels' first-ever Designer's Challenge saw the participation of six automotive manufacturers, with the aim of designing and creating an original Hot Wheels vehicle.This event marked the first time Hot Wheels has turned outside...
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Category: Science & Technology
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Category: Environment & Global Warming
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penelope cruz, greenest city challenge, global green, environment, contest, enviromental, competition, warming pollution
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Category: Arts & Humanities
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super bowl ad, vehicles, contest, footage, challenge, million viewers, spots, 30 seconds, ads, commercials, xli, super bowl, general motors, gm
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Category: Arts & Humanities
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Category: Arts & Humanities
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humanities, worldwide, national council of churches of christ, american jewish world service, refugees international, carneige hall, music, concert, singers, requiem for darfur, sudan, africa, new york, unicef, worldwide, singers, concert, music, carneige hall, new york, africa, sudan, requiem for darfur, unicef
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Category: Arts & Humanities
This year, television viewers will not just see the $2.5 million Super Bowl commercials developed by ad execs, they will have created them. During Super Bowl XLI, some of the 30-second spots were the devised through various ad...
Tags:
gm, general motors, super bowl xli, commercials, ads, 30 seconds spots, million viewers, challenge, footage, contest, vehicles
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Category: Public Benefit
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