| Post-September 11th (October 2001) | Pre-September 11th (March 2001) |
|
| “I am likely to switch brands, when price and quality are equal, to support a cause” | 81% | 54% |
| “A company’s commitment to causes is important when I decide which businesses I want to see in my community” | 80% | 58% |
The association of a company, brand or product with a good cause has become increasingly important in today's marketplace. As evidenced by the study above, today's consumer is willing to switch from brand A to brand B if brand B supports a cause and brand A does not.
To find out how your company can stand out in the marketplace and receive more information about the unique advertising opportunities KarmaVision has to offer, simply fill out the form below.
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